The Eye Tribe

Eye-tracking analysis is a powerful technique in usability studies of websites. However, it can be difficult to extract a real gaze position on scrollable webpages, because only a part of page is often visible for a participant each moment of time.

Recently, we added support for scrollable live web pages in our tool, EventIDE (http://www.okazolab.com). Our implementation of eye-tracking analysis records scanpaths and heatmaps, which automatically take in account the entire extends of any presented webpage. The analysis can be performed in real-time, while a participant is doing natural unconstrained web-browsing with scrolling, typing, navigation etc.

We published a small demo of this technique on our youtube channel:
https://www.youtube.com/watch?v=0ltX7C-6fN0

The demo was recorded with Eye Tribe tracker. If you are interested in web usability, we invite you to try out our tool.

With regards,
Maria

Very interesting software.

Do you have any information on the price range for a license?

Dear Henriette,

Our software allows conducting all types of behavioral experiments, so it is packed with tons of other features in addition to the eye-tracking analysis. The all-inclusive license costs 800 euros. Besides, we offer various discounts, support plans and collaboration options. You can contact me directly (m.molodova@okazolab.com) to discuss a personal offer.

With regards,
Maria